A statement from our founder
After being in the liquor industry for over 15 years, I decided to take a leap of faith and start La Fête du Rosé, a brand that would speak to both minorities and people from all walks of life. The name translates to "The Rosé Party," regardless of culture or background, everyone is invited. Why? Because WE Matter. Black Lives MATTER!
Seeing people from all walks of life come together and enjoy La Fête peacefully, with love, and with appreciation has brought us pure joy. Why? Because that's what the world should look like: loving one another without judging someone simply because of the color of their skin.
In addition to creating a brand that spoke to our community, we wanted to find a way to help the next generation. If WE, as black business owners, don't support the future, who will? From inception, La Fête created a give-back program, donating a portion of proceeds from every bottle purchased to programs that send minority, low-income youths overseas to help them develop language and leadership skills in a globalized world. Now, these times have caused us to think about how La Fête can help even more.
Lastly, remember, La Fête is the party that EVERYONE is invited to, but only if they spread love, not hate.
Donae Burston Founder & CEO